Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Perry Marshall and Bryan Todd do a good job explaining many different techniques to effectively advertise your small business. This book I presume is primarily for small business as bigger businesses would not go to a how-to book to more effectively use Google AdWords. The information presented is clear and understandable for a reader of most if not all technical skill levels. It also provides many relevant examples on how you can improve your own click through rates and get higher quality traffic to your web site. The book however could be improved upon. I wish this book would have given more information in its chapter about turning visitors into buyers as it is a very important chapter and is literally 2 pages of actual content. Also for a book about Google AdWords to suggest you use a tool by Yahoo! does not make the most sense. Finally my last complaint about this book is Marshall and Todd self promote their own web sites too much throughout the book. Overall there are many useful take ways from this book for any small business looking to improve the effectiveness of their advertising.

I bought this book, along with two others from Amazon. As soon as I received the book and started to read I realized how little I knew about what I was trying to do. I am embarased to say that I have a BBA and MBA degrees, with a concetration in marketing. However, my degrees were earned 1979 and 1981. What I learned in school was not much help with working with AdWords and Google I new the theory but not the practice. The book put me on the right tract.

This is a great book that give you an introduction to Google AdWords, Search Engine Marketing and a general perspective on online marketing. The book is easy to read, split up logically into short chapters. Takes about 3 hours to get through - very easy to understand. I've been running SEM for various companies and always recommend this book to my clients: check it out >> [...]

Author claims he can make you rich with Google. Not exactly. He talks crazy-excited about ways to cut your Google advertising expense to almost nothing, then states in chapter 12: "When someone clicks on your ad, Google charges you 50 cents, regardless of what happens next". That contradicts what he writes in other chapters about slashing your Google add costs. This fellow is talking hype out of both sides of his rear end, and both opinions smell just as bad. Don't waste your money on this book - he contradicts himself too often for comfort. This guy is a carnival barker - promising the moon, delivering nothing.

Every small business advertising on Google's Adworks should be warned. Google is running ads or charging when my account is charged, they run out of the target, and I believe are counting clicks that did not count. If you emal them, they just give a lame excuse. Google has an active class action suit against it and they continue to do it. Google is never going to give you a fair shake or any money back.
I suggest people with problem sith Google Adworks to file a small claims case (it cost about $50) and it will cost Google alot more. That is what I am doing and it makes no difference that I am listed on the class action.
I am bringing Google to Small Claims individually for each infraction I have a question about. After all in Court,Google will have to answer my questions to my account and not just an instant reply email giving some bull excuse that we the advertisers don't undertand because it is internet stuff. That is Crap, don't buy it, sue.
Renee Cooper
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