Introducing Semiotics, Third Edition (Introducing)

Introducing Semiotics does just that, it INTRODUCES the topic, head thinkers, facets of thought, etc., to the reader (one would assume the reader a casual one, not brought to reading this by a graduate course). It is a fair and thorough evaluation of what semiotics IS and what it IS NOT. It does everything I believe it sets out to do, and it is a great read for everyone, even one who already has a firm grasp on the topic. I recommend it most highly.

While I found another of this series clear, informative, and entertaining, entitling this work Introducing Semiotics is a misnomer. This work does not serve well for someone hoping to gain an introduction to semiotics which will provide a basic framework to build on.

Though the author does introduce us to key figures in the development of semiotics and gives the reader some idea of the relationships between them - a useful list for further study - the main theme is not coherently presented.

The book reads much more like a very loosely ordered collection of snippets from lecture notes or casual discourses between semioticians planning on writing a book. Topics are interleaved and skipped between in at best a partially constructive manner. Often ideas are introduced in a way that seems like we're joining their discussion midway through. The level of technical jargon is high and the writing style showcase's the author's extensive vocabulary without an equal capacity to bring the terms and ideas into a simpler, working summary with straightforward examples. And many of the examples that are included tend to obscure than clarify the topic.

The illustrations are interesting and give the page layout a welcoming feeling which the text unfortunately does not support. I would look for another book if you want a useful introduction to semiotics.

"Introducing Semiotics" aims to provide a taste of the study of signs and the theories that have grown from it in the 20th century. It identifies key theorists from either side of the atlantic and tries, -sometimes unsuccessfully- to explain the simple concepts behind difficult terms. Charles Pierce's thinking is still over my head, for instance, but I'm admittedly slow on the uptake sometimes.
Lacan's Lectures on Technique may continue to languish unread on my shelf, but maybe I can stop being lazy now, because this introduction has made him less intimidating. This is partly due to Jansz's illustrations - plucky and surprising in the often abstract matter they portray.
"Introducing Semiotics" has given me a taste for communication theory, and made me want to pick up Eco again, so all in all, it's good.

I purchased this title because I was interested in getting a firm grounding in semiotics, with a rich historical background thrown in, and I've had really good luck doing just this with other books in the Intriducing series. I ended up greatly disappointed, to the tune of not even finishing the book (a rarity for me).

The explanations are sadly lacking. For instance, the author spends a whole two pages giving definitions for terms such as icon, symbol, and index. Often, definitions for crucial terms like these are offered in the form of too-short and too-simple examples.

The book also tends to style over substance. Sentences are needlessly obtuse. More time is spent on comparing and contrasting barely differing viewpoints of minor figures in the field that were never explained in the first place. I felt like I was in a poorly-done parody of some post-post-modernistic semiotics seminar.

I still love the Icon Books "Introducing..." series, but I'll look elsewhere for a semiotics primer.

Introducing Semiotics isn't the best of the Introducing series but it is a good read. I have accumulated several of the Introducing study guides and find them delightful. They are the right length for weekend reading and the illustrations are always amusing.

Introducing Semiotics was one of the more difficult in the series due to the busy style in which it was written. I had to reread about half of the book before completely grasping it, not because of the subject matter but because of the wording. It felt like the author was trying to hard to to make things sound nice rather than trying to elucidate the topic.

Despite the writting style, the book was very helpful. It is a must for anyone who is studying something related to semiotics, like film theory, and needs a jumping off point for research. It isn't too in depth to understand but it still covers all the major topics that you will likely have an essay question or two on.

To sum things up... If you're looking for informative entertainment, get one of the other introducing books, but if you need a semiotics study guide it is definitley worth the nine or ten bucks.