It Only Takes 1% to Have a Competitive Edge in Sales

I have been in telephone sales for about two years when I was in college. I can't say that I was very successful or good at it, and have since moved on to another occupation. What I took away from my brief encounter with sales is the realization of how much influence you can learn to wield by studying sales techniques. Even though I left selling, my pursuit of knowledge that can make me into a more powerful communicator and persuader person has not ended. I own a library of about 30 sales books. Sadly, most of them are just fluff written to take advantage of salespeople struggling to hang on to their jobs and looking for a lifeline.

This book is not one of them. Thomas A. Freese is a very reputable sales author. I have to concede that this book, along with his Question Based Selling are the two sales books that I would not be ashamed to recommend to anyone. This is solid stuff.

A poor book stuffed with inane cliche's presented as gems of wisdom. It contains few good idea's, but is generally bloated and by times irritating, because Thomas finds it necessary to refer every few pages to his former book "The Secrets of Questions Based Selling", which is less off a dud, but by far not comparable to "Questions That Sell" from Paul Cherry. I regret buying this book based on the deceptive reviews here on Amazon, there is much, much better material around on selling.

A must for the marketing shelf. Excellent quick read on Sales. Good inspiration. Great stories.Highly recommend.

I support hotels with their revenue streams. In these tough economic times, I am able to extract ideas from this book, twist it for hotel application, and forward the information onto my hotel sales people. I have recommended that they all buy the book.

No 2 of Freese' series of sales books. This one uses an interesting style of having 100 short chapters , each on a separate point . A very useful book, that builds on the first - Question Based Selling. I believe for todays selling environment serious sales people must read his books. He gets so much right immediately that one becomes so much better as a salesman so quickly. He offers useful approaches to everyday issues in selling. These range from major corporate through to being a start-up salesperson. How to deal with pricing, aggressive competitors, inside coaches and anti-coaches. There is so much value in here I wish he had written it earlier so I would have made even more sales.