Knowing the Audience and their Cultural Preferences: An Examination of a German and an English Language News-Magazine

By: Ann Marcus-Quinn

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This book explores the assumption that while the same world events are reported in popular news magazines, how the final news articles are constructed is largely dependent on cultural influences. Raw information is processed and constructed into tailor-made news articles refined to meet the specific needs of an identifiable readership. This work looks at how articles are formulated to suit an individual culture?s needs.

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