What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle -- at least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don't crush the velour.
PRODUCT DETAILS
Pub. Date: 31st March 2004 Catalog: Book Media: Hardcover Format: Bargain Price Number Of Pages: 128
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USER REVIEWS
The Macho Man Revisted ~ Written on Nov 23, 2005. 3 out of 15 users found this review helpful.
The Male Mystique offers an illuminating study of the "real man" archetype on which so many of us guys were raised: a hostile, arrogant, emotionally crippled ninny, slowly destroying himself with booze and cigarettes while being fawned over by non-threatening, sexually compliant child-women who somehow manage to be even dumber than he is. Not a pretty picture. However, the most disturbing element of the book lies in the author's attitude: Boyreau seems to regard Madison Avenue's monstrosity as admirable and romantic, an ideal to be cherished. His pretentious text is mercifully brief.
(1 customer reviews)
