[Vocabulary] ‘to cost’ VS ‘to come in at’

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northpath

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I came across a sentence:
That particular carpet comes in at around $40 a square yard.
Why not simply:
That particular carpet costs around $40 a square yard.
When should I use ‘to come in at’ instead of ‘to cost’?
 
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Rover_KE

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When should I [STRIKE]should[/STRIKE] use ‘to come in at’ instead of ‘to cost’?
Never. It's unnecessarily wordy.

It's salesmen's jargon.
 
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Polyester

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Can #2 mean "it cost around 40 dollar" by maker?
 

bhaisahab

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It could mean that it costs around $40 from the manufacturer.
 

Lynxear

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Both mean the same thing. However, a salesman does not like to use the word "cost" as this reminds the potential customer he is spending money. So he uses "comes in at" instead to avoid this.

Rover KE is correct.
 
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