keannu
VIP Member
- Joined
- Dec 27, 2010
- Member Type
- Student or Learner
- Native Language
- Korean
- Home Country
- South Korea
- Current Location
- South Korea
Source : 2020 Korean SAT- 39
The fragmentation of television audiences during recent decades, which has happened throughout the globe as new channels have been launched everywhere, has caused advertisers much concern. Advertisers look back nostalgically to the years when a single spot transmission would be seen by the majority of the population at one fell swoop. This made the television advertising of mass consumer products relatively straightforward ―not to say easy ―whereas today it is necessary for advertisers to build up coverage of their target markets over time, by advertising on a host of channels with separate audiences.
Still, it is arguable that advertisers worry rather too much about this problem, as advertising in other media has always been fragmented.
Moreover, advertisers gain considerable benefits from the price competition between the numerous broadcasting stations. And television remains much the fastest way to build up public awareness of a new brand or a new campaign. Seldom does a new brand or new campaign that solely uses other media, without using television, reach high levels of public awareness very quickly.
What does "this problem" refer to? This passage is really confusing.
The fragmentation of television audiences during recent decades, which has happened throughout the globe as new channels have been launched everywhere, has caused advertisers much concern. Advertisers look back nostalgically to the years when a single spot transmission would be seen by the majority of the population at one fell swoop. This made the television advertising of mass consumer products relatively straightforward ―not to say easy ―whereas today it is necessary for advertisers to build up coverage of their target markets over time, by advertising on a host of channels with separate audiences.
Still, it is arguable that advertisers worry rather too much about this problem, as advertising in other media has always been fragmented.
Moreover, advertisers gain considerable benefits from the price competition between the numerous broadcasting stations. And television remains much the fastest way to build up public awareness of a new brand or a new campaign. Seldom does a new brand or new campaign that solely uses other media, without using television, reach high levels of public awareness very quickly.
What does "this problem" refer to? This passage is really confusing.
