That is something that should be specified in your own company's style guide. Every company has a different combination of what they capitalize and what they don't, which types of writing follows the AP Stylebook and which deviates to their own norm.
Your corporate communications department will have that - and if you're drafting it for someone else, they can make those updates themselves.
If it's your company and you're writing it, then you can decide, but you should note your decisions and rationale so that you do the same thing in future publications.