choose between either ... or ...

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kadioguy

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Spotify
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an Internet music service that people can use to listen to millions of songs. Listeners can choose between either a free service which has advertisements and a limit on the number of hours listening per month, or a service that you pay for, which has no advertisements or limits on listening hours. Spotify was started in 2008 by a Swedish company.

https://www.ldoceonline.com/dictionary/spotify
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Let's use a simple sentence to discuss: You can choose between either an apple or a banana.

a. You can choose between either an apple or a banana.
b. You can choose between an apple and a banana.
c. You can choose either an apple or a banana.
d. You can choose an apple or a banana.

Do all of them work and mean the same?
 
The Spotify example is wrong. There's no need for "either" or "or" because "choose" contains the idea of options.

Your sentence b) is the correct construction.
You can choose between an apple and a banana.

To use "either" and "or", the verb would need to change.
You can have either an apple or a banana.
You can eat either an apple or a banana.

The Spotify example, to include "either", could have said "Spotify users can subscribe to either a ...".
 
There's no need for "either" or "or" because "choose" contains the idea of options.
Then do you think this is incorrect?

You can choose either. [A variation of (c) and (d)]
 
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