Don't Jubilee've It

[English4everyone]

On TV, I saw a lot of people in London protesting and there was a slogan on a placard: Don't Jubilee've It.
Could you please tell me what it means? What does 've stand for?

 

[SoothingDave]

Don't you believe it.

 

[English4everyone]

So you mean:
Don't Jubilee've It. = Don't you believe it.
Why? Just to make a connection with Jubilee?

 

[SoothingDave]

Yes, just to make a play on words.

 

[Tdol]

They're against the jubilee, so they're recommending that people don't believe it's something to celebrate.