heck, yeah, I ran it

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Tara2

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What does 'heck, yeah, I ran it" mean?
Friend: Oh, my gosh! What did you say?
Jeannette: I thanked him for the perfect kicker quote and hung up the phone.
Jeannette 's fiance: The whole office gave her a standing ovation.
Friend: And you ran it?
Jeannette: Oh, heck, yeah, I ran it.

The Glass Castle, movie
 
I published a story containing the quote.
 
Sorry Goes, what do you mean by 'the quote' [STRIKE]do you mean what[/STRIKE]?
The perfect kicker quote. This is newsroom jargon for "an excellent statement which I can quote at the beginning of my story". Kicker comes from the sports term "kickoff", the opening kick in a football game.

[Cross-posted]
 
Many thanks to you both.

Is the quote the orange part below? That is an impolite text, how can they write it in a book?

REX: Rich city folk live in fancy apartments, but their air's so polluted, they can't even see the stars. We'd have to be out of our minds to trade places with any of them.

JEANNETTE: ...and I have four sources saying that it is.
TIFFANY:And what did he say?
Jeannette : He said, "Jeannette Walls, you are nothing but a bottom-feeder with a silly little gossip column. If you print this story, I will have my lawyers crawl so far up your ass that you will taste their ink in your mouth."
Friend: Oh, my gosh! What did you say?
Jeannette: I thanked him for the perfect kicker quote and hung up the phone.
Jeannette 's fiance: The whole office gave her a standing ovation.
Friend: And you ran it?
Jeannette: Oh, heck, yeah, I ran it.
 

Did The whole office give her a standing ovation just because of that quote?
Jeannette 's fiance: The whole office gave her a standing ovation.
 
Did the whole office give her a standing ovation just because of that quote?
Jeannette 's fiance: The whole office gave her a standing ovation.
That's what her fiance says.
 
Did The whole office give her a standing ovation just because of that quote?
Jeannette's fiance: The whole office gave her a standing ovation.
No. The quote was an insult.

They didn't clap because of the quote. They clapped because of her response. It meant she would quote him in her article.
 
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