[Grammar] Helping You To Achieve vs. Helping You Achieve...

[RickJ]

I am working on a tall, narrow poster for a health-related company. I was asked to place the following text:

"Helping you to achieve overall wellness"

The Marketing manager asked me to eliminate the word "to," making it read:

"Helping you achieve overall wellness"

I would prefer to use the first version—in favor of the visual balance of the text as placed on the poster—but I will use whichever is correct.

While searching for similar scenarios in the forums, I learned that "help" is a causative verb, and does not require the word "to." But is the word "to"optional (as opposed to unnecessary)?

Thank you very much for your help. Below is a comparison between the two versions. They are set up in a way that is similar to how the text will be shown on the poster. Note how the visual balance is thrown off by the elimination of the word "to" in the second version.

Helping you
to achieve
overall
wellness

Helping you
achieve
overall
wellness​

 

[emsr2d2]

The inclusion/omission of "to" makes no difference to the layout for me.

 

[RickJ]

Thank you for your reply. Is the inclusion of the word "to" in this example correct (or optional), or is its inclusion incorrect?

In other words, which is correct?

"Helping you to achieve overall wellness"
or
"Helping you achieve overall wellness"

I should have made it more clear that I was only including the visual examples at the bottom to illustrate why, as a graphic designer, I prefer the first version over the second. As I stated earlier on, I have a preference, but it's more important to be grammatically correct.

 

[Barb_D]

I would omit the "to."
Increase the kerning on "achieve" and call it done. I have never cared for including the "to."

 

[RickJ]

Thank you, Barb. I appreciate your help!