pitched that one line

[KLPNO]

Hello everyone,

From the book Friends Forever:

Marta and I met in college. We were living in New York for the eighties. We had a group of friends that was not unlike the Friends. Our pitch was, ‘It’s that time of your life where your friends are your family. It’s now the family you make rather than the family you were given.’ That was really it. Then we just came up with six characters we really liked. I don’t even know today if you could get away with a show that’s such a simple concept. The premise is so basic. It’s really just the lives of these six people and—where do we go? That was the gist of it. We went in and pitched that one line and that was pretty much it.”

https://idioms.thefreedictionary.com/pitch+a+line

pitch (one) a line

To tell a lie or only part of the truth in order to convince one of something or to avoid the consequences of something.

I have to admit I'm not sure that "pitched that one line" is used with this meaning in the context above.
So I'd like to know what it means there.

Thank you.

 

[GoesStation]

See if you can find a definition of "pitch" as it's used in the TV and film industry. You can use "Hollywood" as a stand-in for the name of the industry.

This is not an example of the expression you quoted.

 

[KLPNO]

I think this is the right definition:

Pitch (filmmaking) ... A pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay.

In my context it is, of course, a verb.

 

[probus]

Exactly correct KPLNO.

There is (or at least used to be) a cadre of super-salesmen in America who boasted with justification that they could sell anything in huge quantities and at prices that were far from cheap. They were known as pitchmen and their doyenne was Ron Popiel. Generations of us North Americans grew up on Ron Popiel pitching knives, grills, rotisseries and other kitchen gear on late-night television.

 

[tedmc]

doyen or doyenne?

 

[GoesStation]

doyen or doyenne?

Ron Popiel was male, so he could only be the doyen of something.