the nuance of "impressive venture"

[optimistic pessimist]

Dear all,

This is the biginning of a magagine article I read a while ago.

"When Biz Stone, one of the founders of Twitter, thells the story behind his impressive venture, he likes to use...."

THis use of "impressive" isn't familiar to me. Does it mean "wonderful" or "fabulous" or "very successful" or something like that?

Thank you!

OP

 

[moonlike]

Hi
To me it means awesome,important and admirable.

 

[5jj]

It seems to me to be a fairly standard use of impressive, as defined here: impressive - definition. American English definition of impressive by Macmillan Dictionary