Ultra all inclusive

[Glizdka]

Today, I've discovered that travel agencies use terms ultra all inclusive and all inclusive lite. This sounds like some bullexcrement made up by marketing specialists and corporations out of buzzwords. All inclusive should, by definition, include all. It sounds "non-gradable" to me. Using ultra all inclusive is like using more perfect or superomnitient.

Maybe I'm wrong or just overly pedantic. What do you think?

 

[emsr2d2]

I can see your point but I can also guess what they mean. For example, I once went on an "all-inclusive" holiday in Kenya. However, even though it said that all meals and drinks were included, when we arrived we discovered that although all main meals were included, any extras (snacks outside of meal times) and any branded drinks all had to be paid for. We could order as much local beer, spirits and soft drinks as we liked but if we wanted internationally-recognised brands (Budweiser, Smirnoff, Coca-Cola), we had to pay. That might be an example of "all-inclusive lite". The term "ultra all-inclusive" might cover a hotel/resort where absolutely everything you want (all food, all drinks, sports, gym, spa treatments etc) is included in the price you paid on booking.