what is the meaning of "Ride them cowboy"

[mokbon]

Hi

When someone need to be careful or depressed,

Can we say "Ride them or him cowboy"?

like this video RiDe ThEm CoWbOy Video by DaVo - Myspace Video

or he is going to fall off from a cow..

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Joey: Oh Miss Leonard…… (gets up to shake her hand but knocks over her pencil holder. He tries to pick it up but ends up spilling her drink.)

Estelle: Oh boy! Ride them cowboy!

Joey: I’m sorry. (wipes up)

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(source: Friends s1 ep6)

 

[BobK]

"Ride 'i/em cowboy" is/was a call from the audience at a Rodeo - Wikipedia, the free encyclopedia to encourage the rider (on some kind of irritable animal). Joey's having problems.

b