[Vocabulary] What's it called when...

[Gordon Bennett]

Hi
What's it called when people use emotive terms in order to sway opinion in people? I came across the word the other day but I've forgotten what it was
Thanks in advance.

 

[MikeNewYork]

It can be called "loaded language". The result is meant to be "persuasion".

 

[Peedeebee]

Emotional blackmail?

 

[Gordon Bennett]

It might have been "demagoguery" but I feel I came across another word for it a while back which was shorter. I've already looked at the synonyms online but no luck so it looks like I might have to settle for "demagoguery".

Thanks all for your help.:up: