The White Hot Center

[Gilbert Hernández]

I am currently reading a book and it refers constantly to the White Hot Center. Does this mean the essence of something like the essence of the earth that is White Hot ?
Tx for responses.

[Anglika]

Welcome to the forums!

It would help to know what book this is and to have a sample sentence to see how the phrase is used.

[Gilbert Hernández]

This is a book in Business I am reading titled What Clients love written by Harry Beckwith.

The paragraph goes like this:

"Without disavowing its mission of creating serious shoes for serious athletes--by merely standing on the sidelines while Farrah worked her magic-Nike got to the White Hot Center: the woman who most influenced mainstrem tastes."

Another:

"Wolfgan Puck also rose to stardom through a well executed White Hot Center strategy in creating Spago."

Thanks for answering.

[Anglika]

It seems to be a metaphor for the latest [hottest] thing.

[Gilbert Hernández]

Thanks for response. I agree with you and it makes sense.