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#1
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| Tx for responses. |
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#2
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| Welcome to the forums! It would help to know what book this is and to have a sample sentence to see how the phrase is used. |
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#3
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| This is a book in Business I am reading titled What Clients love written by Harry Beckwith. The paragraph goes like this: "Without disavowing its mission of creating serious shoes for serious athletes--by merely standing on the sidelines while Farrah worked her magic-Nike got to the White Hot Center: the woman who most influenced mainstrem tastes." Another: "Wolfgan Puck also rose to stardom through a well executed White Hot Center strategy in creating Spago." Thanks for answering. |
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#4
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| It seems to be a metaphor for the latest [hottest] thing. |
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#5
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| Thanks for response. I agree with you and it makes sense. |
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