Motivation letter review for Erasmus

[Jasmine Thao]

Hi! I am currently preparing my application for the Erasmus+ exchange program and would be very grateful if anyone could review my motivation letter. Thank you so much for your help!
Dear Admissions Committee,

I am writing this letter to apply for the Erasmus+ student exchange program. I would like to spend the next semester of my studies at the University of Bergamo in Italy. Currently, I am currently a third-year student studying Marketing at the Faculty of Management and Tourism at Hanoi University.

1.2 million VND (approximately 46 USD) is the amount my grandparents earned from selling 100 kilograms of rice after nearly three months of hard work cultivating and harvesting it. I grew up in a small village on the outskirts of Hanoi, which is the capital of Vietnam, where farming crops such as rice, corn, and peanuts is the main source of income. From an early age, I spent much of my childhood in the fields, helping my grandparents with farming work. My childhood was filled with happy memories of playing in the fields and enjoying traditional games with my cousins.

However, as I grew older, I gradually became more aware of the economic struggles faced by people in my village. That was when I began to see more and more young people leaving the village to work elsewhere, while more fields were gradually being abandoned. More than half of my peers in the village had gone abroad for work, including my beloved cousin. They left in search of better job opportunities with higher salaries, as opportunities in the hometown were often insufficient to support a stable livelihood. This was not limited to my village; similar challenges could be seen in many rural areas across Vietnam. I began to question why products grown with so much effort by local farmers were still unable to reach wider markets or be valued for their true worth.

Nowadays, advances in technology have made it easier for local products to reach wider audiences through social media and e-commerce platforms. These changes made me curious about the factors that help local products gain visibility and reach wider markets. When I started learning about marketing, I realized that producing a good product is only part of the story; helping it reach the right market is equally important.

My studies at Hanoi University further reinforced my understanding of the power of marketing. Building on the theoretical foundation that I have acquired in class, I participated in a faculty-level research project examining the impact of emotional branding on purchase decisions through brand attitude. This experience allowed me to work with my teammates to survey consumers and gain deeper insights into customer behavior and purchasing decisions. Alongside my research activities, I was involved in organizing the Chạm Màu workshop, where I contributed to communication planning, website creation, and blog writing. Seeing participants register through the channels we had developed gave me valuable hands-on experience and further strengthened my interest in the field.

I am particularly drawn to Bergamo University because programs such as International Management and Marketing closely align with my academic interests. I believe these courses will help me broaden my understanding of marketing, business strategy, and how organizations create value in different market contexts. Moreover, I particularly value the opportunity to meet and connect with people from different backgrounds, which I have already enjoyed at Hanoi University. Beyond academics, I am also attracted to Bergamo city, with its unique architecture and culture, and its beautiful natural scenery. It would be a memorable experience to see the magnificent view of Lake Iseo in person.

If I have the opportunity to study at the University of Bergamo, I believe it would be a meaningful experience that would broaden both my academic understanding and personal perspective. In the long term, I hope to build a career in marketing and continue exploring how products create value beyond the production stage. Building on the knowledge and experiences I gain, I hope to contribute to helping local producers better connect with consumers and communicate the value of their products more effectively.

Thank you for considering my application. I’m looking forward to your response.

Sincerely,
T

 

[teechar]

1- What's the submission deadline?
2- What's the word limit?
2- Did you use AI to write that letter?

 

[Jasmine Thao]

1. The submission deadline is about June 15th
2. Word limit from 700-1000 words( max 2 pages)
3. No, I wrote The original letter and then only use it to help me refine the sentences( refined words and grammar).

 

[teechar]

I wrote The original letter

Can you show us that original letter you wrote?

 

[emsr2d2]

1. The submission deadline is about June 15th.
2. The word limit is from 700-1000 words space here (max 2 pages).
3. No, I wrote the original letter and then only used it to help me refine the sentences space here (refined words and grammar).

Note my corrections above. End every sentence with an appropriate closing punctuation mark. Always write in full sentences on this forum. Put a space before an opening bracket but don't put a space after one.

 

[Jasmine Thao]

Here is the very first version of my motivation letter. Thank you so much for helping me review the letter.


Dear Admissions Committee,

I am writing this letter to apply for the Erasmus+ student exchange program and I would like to spend the next semester of my studies at the University of Bergamo in Italy. I am currently a third-year student studying Marketing at the Faculty of Management and Tourism at Hanoi University.

1.5 million VND (about 46 US dollars) is the amount that my grandparents earned when selling about 100 kilograms of rice that they cultivated and harvested throughout 3 months of hard work in the fields. I was born in a small village on the outskirts of Hanoi, which is the capital of Vietnam, where our main outcomes are from planning traditional crops like rice, beans, and corn. From an early age, I spent much of my time in the fields, helping my family with farming work. My childhood was full of happy memories when playing in the rice fields and enjoying traditional games with other cousins. However, when I grew older, I realized the financial burden faced by many families in my village. That was when I began to see more and more young people leaving the village to work elsewhere, while more fields were gradually being abandoned. About half of my peers, including my beloved cousin, had gone abroad to seek better job opportunities with higher salaries to support family finance. This was not limited to my village; similar challenges could be seen in many rural areas across Vietnam. I started to wonder why the fresh farm produce that was cultivated with a lot of effort was unable to reach the markets.

Nowadays, technology advancements have made it easier for local products to reach wider audiences through social media and e-commerce platforms. These changes really triggered me to think about how local products can gain visibility and reach wider markets. During the learning process in Marketing at Hanoi University, I realized that when selling a product, relying solely on the quality is not enough, it is essential to target the right customer, placing products in the proper place with attractive selling methods. From the first year, I joined Marketing club’s activities, with the role as a media member, writing content series for Facebook fanpage. There, I gained valuable firsthand experience, and created memories with club members. To further strengthen my practical skills, I was involved in a workshop named "Chạm Màu” , where I had the opportunity to join hands in valuable experience like communication planning, website creation, and blog writing. Seeing more participants register through the channels that we had developed further strengthened my interest in the field. In my third year, I participated in a faculty-level research project examining the impact of emotional branding on purchase decisions through brand attitude. This experience allowed me to collaborate with my teammates to survey consumers and gain deeper insights into how consistent emotional branding influences purchasing decisions, particularly through fostering positive attitudes toward brands. At the same time, I realized the importance of interactions between the company and customers in helping businesses better understand customer needs and improve customer experiences.

I am particularly drawn to the University of Bergamo because the International Management and Marketing program closely aligns with my academic interests. I believe these courses will help me broaden my understanding of marketing, and how organizations create value in different market contexts. Moreover, I particularly value the opportunity to meet and connect with people from different backgrounds, which I have already enjoyed at Hanoi University. Beyond academics, I am also attracted to the city of Bergamo, with its unique architecture and culture, and its beautiful natural scenery. It would be a memorable experience to see the magnificent view of Lake Iseo in person.

If I have the opportunity to study at the University of Bergamo, I believe it would be a meaningful experience that would broaden both my academic understanding and personal perspective. In the long term, I will continue to build a career in marketing and building on the knowledge and experiences that I gain, I hope to contribute to helping local producers better connect with consumers and communicate the value of local products more effectively.

Thank you for considering my application. I’m looking forward to your response.

Sincerely,
T

 

[teechar]

Dear Admissions Committee,

I am writing this letter to apply for the Erasmus+ student exchange program, as and I would like to spend the next semester of my studies at the University of Bergamo in Italy. I am currently a in my third year student studying Marketing at the Faculty of Management and Tourism at in Hanoi University.

1.5 million VND (about 46 US dollars) is the amount that my grandparents earned when selling about 100 kilograms of rice that they cultivated and harvested throughout 3 months of hard work in the fields. I was born in a small village on the outskirts of Hanoi, which is the capital of Vietnam, where my family's main source of our main outcomes are income is from planning growing traditional crops like rice, beans, and corn. From an early age, I spent much of my time in the fields, helping my family with farm ing work. My childhood was full of happy memories when of playing in the rice fields and enjoying traditional games with other my cousins.

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However, when I grew older, I realized the financial burden faced by many families in my village. For example, my grandparents earn just 1.5 million VND (about 46 US dollars) from selling about 100 kilograms of rice that they cultivated and harvested throughout 3 after three months of hard work in the fields. That was when I began to see more and more is why an increasing number of young people are leaving the village to work elsewhere, while more fields were are gradually being abandoned. About half of my peers, including my beloved cousin, had have gone abroad to seek better job opportunities with higher salaries to support their families. y finance. This was not limited to my village; similar challenges could phenomenon can be seen in many rural areas across Vietnam.

[ Paragraph break]

I started to wonder why the have also noticed that fresh farm produce that was cultivated with a lot of effort and dedication was unable to often does not reach customers because of poor marketing. markets.

Nowadays, online technology advancements have has made it easier for local products to reach wider audiences more customers through social media and e-commerce platforms, but unfortunately, many small and medium farming businesses in Vietnam are not up to date with such technologies. These changes really triggered me to think about how local products can gain visibility and reach wider markets. During the learning process in Marketing at Hanoi University, I realized This has made me realize that when selling a product, relying solely on the quality is not enough, and that it is essential to target the right customer, placing products in the proper place with attractive innovative selling methods. From the first year,

[ Paragraph break]

In my first year at university, I joined the Marketing Club ’s activities, with the role as a media member, writing content series for its Facebook fan page. There, I gained valuable firsthand experience, and created memories developed good working relationships with club members. To further strengthen my practical skills, I was involved in a workshop named "Chạm Màu", where I had the opportunity to practise join hands in valuable experience like communication planning, website creation, and blog writing. Seeing more participants register through the channels that we had developed further strengthened my interest in the field.

[ Paragraph break]

In my third year, Furthermore, in my third year I participated in a faculty-level research project examining the impact of emotional branding on purchase decisions through brand attitude. This experience allowed me to collaborate with my teammates to survey consumers and gain deeper insights into how consistent emotional branding influences purchasing decisions, particularly through fostering positive attitudes toward brands. At the same time, I realized the importance of interactions between the a company and its customers in helping businesses the company better understand its customers' needs and improve customer their experiences.

I am particularly drawn to the University of Bergamo because the International Management and Marketing program closely aligns with my academic career interests. I believe these courses this course will help me broaden my understanding of marketing, and how organizations create value in different market contexts. Moreover, I particularly value appreciate the opportunity to meet and connect with people from different backgrounds, which I have already enjoyed at Hanoi University. Beyond academics, I am also attracted to the city of Bergamo, with its unique architecture and culture, and its beautiful natural scenery. It would be a memorable experience to see the magnificent view of Lake Iseo in person.

If I have the opportunity to study at the University of Bergamo, I believe it would be a meaningful experience that would broaden both my academic understanding and personal perspective.

In the long term, I will continue to build aim to establish a career in marketing and build ing on the knowledge and experiences that I gain from this program. I hope to contribute to helping local producers in my country better connect with consumers and to communicate the value of local products more effectively.

Thank you for considering my application, and I look . I’m looking forward to your reply. response.

Sincerely,
T

Yours faithfully,

Jasmine Thao

See above.

 

[Jasmine Thao]

Thank you so much for your time and feedback. I really appreciate your help.

 

[teechar]

Thank you so much for your time and feedback. I really appreciate your help.

You're welcome, and I wish you all the best with your application.
Let us know if you need further help.