Please, explain it to me. Why Tofu?))

[Solver]

This is from an article about content marketing. Why does the author use the word "tofu"?

1. Being Obsessed With Tofu

Is your company guilty of focusing too heavily on top of the sales funnel content to convert leads, like blog articles and eBooks? Ensure you’ve put some effort into amazing offers that turn leads into revenue, like product comparison sheets and case studies.

Thank you!

 

[Barb_D]

I understand content marketing and read the article. I have no idea what they meant.

 

[Solver]

I see. Thank you, Barb_D.

 

[Nicklexoxo]

I don't know exactly, maybe it's a useless remark, but my dictionary ABBYY Lingvo says that tofu is a soft white substance made from mashed soya beans, used chiefly in Asian and vegetarian cookery. Maybe someone from Japan could explain it to us.

 

[Barb_D]

It's obviously a metaphor, but I don't know for what.

Perhaps it's "no meat" - when you talk about "meat" you mean solid, useful issues, the heart of the matter. But it's an obscure reference, to be sure.

 

[emsr2d2]

I think it's meant to be "ToFu" - see the fifth line of the explanation here: Tofu (disambiguation) - Wikipedia, the free encyclopedia

 

[Barb_D]

You must be right, but I lived content marketing for years and never once came across "ToFu" this way. Glad you found it.