BULATS Writing- Brands

A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS

Level: Advanced
Grammar Topic: General
Type: Lesson Plans
Submitted by:
Published: 7th Apr 2011

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Lesson Plan Text

BULATS Writing on the topic of brands

BULATS Writing Part 1

You have received the following email from your boss:

I’ve just got out of the meeting about cutting costs and one of the major things 
we decided was to insist on cheaper own-brand goods, for example in the 
kitchen area and with stationery. I have to go straight to the trade fair, so can 
you write a memo to everyone in the department telling them about the new 
policy, along with the reasons why and some examples?

Thanks

Alex

Write a memo to the people in your department, including:

What the new policy is

Some examples of things which will have to be own brand from now on

The reasons for the policy

and any other relevant information that you want to include. 

You should write between 50 and 60 words. 

BULATS Writing on the topic of brands

BULATS Writing Part Two

You work for a multinational company that has one product which is successful 
internationally but not in your country. Write a report for the marketing management team. 

Things to include in your answer:

Reasons the brand is successful internationally

Reasons why it isn’t so successful in your country

Possible changes in the product or how it is marketed

Write between 180 and 200 words. 

Written by Alex Case for UsingEnglish.com © 2011

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