Business English Meetings - Comparative Adjectives Practice


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Published: 26th Sep 2015

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Business English Meetings - Comparative Adjectives Practice

Choose three of the topics below and then roleplay a whole business meeting meant to 

find ways of achieving all of those three things. 

Better staff foreign language skills

Bigger market share

Catchier radio jingle

Cheaper (but still effective) marketing

More cost effective product launch

More creative staff

More dynamic graduate recruits

Easier to use website

More ecological marketing literature (direct mail, leaflets, pamphlets, fliers, catalogues,

etc)/ Greener marketing literature/ More environmentally friendly marketing literature

More effective mobile ads

More energetic staff

More ergonomic office (without spending too much money)

More experienced recruits

Product endorsements by more famous people

Faster response to customer complaints

More flexible office space

Happier staff

Healthier staff

More helpful customer service hotline staff

Higher prices (without losing market share)

More interesting television commercials

More knowledgeable sales reps

Larger profit margins

Written by Alex Case for © 2015

Longer customer retention

Lower staff turnover

More motivated staff

More noticeable billboards (= hoardings)

More popular special offers/ More popular limited-time offers

More popular viral ads

Quicker payment by our customers/ More punctual payment by our customers

Quieter office

More reliable OA equipment

More secure computer systems/ Safer computer systems

Shorter working days

Smaller bonuses (without demotivating staff)

Smoother relations with the government

More stylish logo

Wealthier customers/ Richer customers

Wider knowledge of your products’ USPs (= unique selling points)

Ask about anything above which you don’t understand, e.g. the words in italics. 

Written by Alex Case for © 2015

Without looking at the other pages, make the comparative form of each of the adjectives 

below. If there is more than one sentence divided by a slash, change one adjective in each


Good staff foreign language skills

Big market share

Catchy radio jingle

Cheap (but still effective) marketing

Cost effective product launch

Creative staff

Dynamic graduate recruits

Easy to use website

Ecological marketing literature (direct mail, leaflets, pamphlets, fliers, catalogues, etc)/ 

Green marketing literature/ Environmentally friendly marketing literature

Effective mobile ads

Energetic staff

Ergonomic office (without spending too much money)

Experienced recruits

Product endorsements by famous people

Fast response to customer complaints

Flexible office space

Happy staff

Healthy staff

Helpful customer service hotline staff

High prices (without losing market share)

Interesting television commercials

Knowledgeable sales reps

Large profit margins

Long customer retention

Low staff turnover

Written by Alex Case for © 2015

Motivated staff

Noticeable billboards (= hoardings)

Popular special offers/ Popular limited-time offers

Popular viral ads

Quick payment by our customers/ Punctual payment by our customers

Quiet office

Reliable OA equipment

Secure computer systems/ Safe computer systems

Short working days

Small bonuses (without demotivating staff)

Smooth relations with the government

Stylish logo

Wealthy customers/ Rich customers

Wide knowledge of your products’ USPs (= unique selling points)

Check any which you weren’t sure about with the previous page. 

What are the rules for making comparative and superlative forms? What kinds of words 

sometimes have “-er” and sometimes have “more…” (meaning you might need to look in a

dictionary to check)?

Make the superlative forms of the adjectives above.

Written by Alex Case for © 2015

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