Sales and marketing negotiations

Sales and marketing negotiations

with sales and marketing collocations

Take turns choosing situations from the next page below to roleplay. “You” is the person who chose that situation, with their partner(s) as the other side of the negotiation.

Ask about any vocab you can’t understand, situations you are not sure what to say in, etc.

 

Sales and marketing collocations

Without looking at the other worksheet, join words from the left and right of the same section to make sales and marketing expressions.

1. advertising boards (= hoardings)
2. beta/ soft campaign
3. bill- edge
4. celebrity endorsement
5. cutting- launch
6. market -less
7. time             mail
8. direct research

9. international/ overseas/ domestic/ home ads
10. sales agency
11. free market
12. market market
13. mass market/ niche products
14. going down-/ up- reps/ representatives
15. mobile samples
16. advertising share

17. online adopters      
18. social advertising      
19. point of influencers
20. premium launch
21. early media (channels)
22. press prices
23. product sale
24. end users

25. radio branding
26. re- commercials
27. summer image/ recognition
28. brand jingles
29. TV points
30. prime sales
31. (unique) selling time
32. go viral

Check below. Other matches are possible, so please check if you joined them differently.

Sales and marketing negotiating situations to roleplay

• The CEO wants to keep your advertising campaign short. Try to agree on its length.
• The R&D department want a beta launch/ soft launch, but the marketing department think that will ruin the big official product launch. Try to agree.
• Environmentalists want lighting to be taken off your billboards (= hoardings), but that will mean they can’t be seen at all at night. Try to come to agreement.
• You want a local celebrity endorsement one of your products, but the international HQ says you should use someone from Hollywood. Try to agree on a solution.
• The R&D department are developing a cutting-edge product, but market research shows customers like the company’s classic, timeless Try to find a solution.
• The CSR department want to stop paper direct mail, but you’re worried about older consumers. Try to reach agreement.
• The sales director aims for 70% of sales from the international market/ overseas market, but most sales reps think that 70% of sales from the domestic market/ home market is more realistic. Try to agree on realistic sales targets.
• You want to give out free samples of your new product in a supermarket, but they think they should be compensated for letting you do so. Try to negotiate an agreement.
• The CEO wants to double your market share by improving marketing, but you think that you’ll be lucky to keep your current market share. Discuss a target market share.
• The finance department wants to sell large amounts of mass market products by going downmarket, but the R&D department is developing a niche product for rich consumers that would mean going upmarket. Try to agree.
• You want to trial a few basic mobile ads to see how well they work, but the advertising agency says you need a bigger campaign to check their effectiveness. Try to agree.
• You want to get publicity by giving products to online influencers, but they’re asking for cash, publicity for their social media channels, etc too. Try to make deal with one.
• Negotiate with a point of sale on having your products displayed more prominently.
• The finance department wants to sell new products at premium prices, but marketing wants to boost sales and publicity with discounts for early adopters. Try to agree.
• The circulation of the newspapers you advertise in is going down, so try to negotiate reduced press advertising fees with one of them.
• You want to have your product launch in the next few weeks but the companies who sell it to end users want it to be launched just before Xmas. Try to reach agreement.
• A Youtuber has made a lot of money from a spoof of one of your radio jingles, without asking for permission or for using your copyrighted content. Try to reach agreement.
• You want to start a rebranding campaign now, but the R&D department say that their long-delayed upgrade should be ready fairly soon and so it’s better to use the money for the product launch. Try to reach agreement.
• Retailers who sell your products want huge discounts on them during the summer sales, but you’re worried that it’ll damage your brand image. Try to find a compromise.
• You want your TV commercials to go out during prime time, but the finance department thinks cheaper times would be better. Try to negotiate an agreement.
• You think you should include all five of your product’s USPs (unique selling points) in its marketing, but other people think you should just emphasize one. Try to agree.
• You think the marketing department should get bigger bonuses due to a campaign that went viral, but Finance says it is not clear that the brand recognition led to higher sales.