“go to” place

[keannu]

1. Is “go to” place a common idiom?
2. Does premium mean "increased higher price" or "extra charge"?
3. Why is "the package" used here instead of "product" or "item"?

28)It’s no surprise that labels are becoming the “go to” place when people have questions about how food is produced. But new Cornell University research finds that consumers crave more information, especially for the potentially (A)harmful/harmless ingredients that aren’t included in the product. The laboratory study of 351 shoppers found consumers willing to pay a premium when a product label says “free of” something, but only if the package provides “negative” information on whatever the product is “free of.” For exa

 

[BobK]

1 'go to' - I first met it it in the alliterative phrase '"go to" guy'; I think it can sound odd when not applied to a person, and when it's applied to a place it's just confusing. When does a place people go to become a go to place? But it is quite common when referring to people.
1a What was your question about 'crave'?
2 Yes - a higher price; it's not as blatant as an 'extra charge'.
3 The nutrition information isn't on the product itself, it's on the packet.

b

 

[Tarheel]

Examples:

salt-free
gluten-free
sugar-free
​