He said about his "friend"? / "friend?"

[Sped Tiger]

I have learned that we put question and exclamation marks inside quotes if the sentence in them is a questions or an exclamation, and I have also learned that we put them outside quotes if the sentence in the quotes is not a question but the main sentence is one. I also know that, if both sentences are questions or exclamative, we put the right mark - the question or the exclamation one - inside the quotes.
However, I still have two questions. Help me sort them out, please.
1. Do we put exclamation and question marks inside or outside quotes if the information in the quotes is not a direct-speech sentence?
E.g.: 1) What did he say about his "friend"? / "friend?"; 2) I hate your "parties"! / "parties!"
2. Also, if one sentence is an exclamation and the other is a question, do you put two different marks or only some particular mark?
E.g.: Did he say: "I hate you!"? / Did he say, "I hate you!"

 

[Tarheel]

Did he say "I hate you!"? is correct.

Bedtime!

 

[emsr2d2]

The quotation marks should go around only the words and punctuation that were part of the spoken sentence.

 

[jutfrank]

1. What did he say about his 'friend'?

2. Did he say "I hate you!"?

Note that 'friend' is probably not meant as quoted speech.