heavy rotation

[keannu]

Does this "rotation" mean "the song is played here and there in many music programs"? "rotation" usually reminds of something going around at an axis, or workers making shift.

is106
ex)Once upon a time, there was only one way to launch a hit album : radio. Nothing else reached as many people, as often. Once a song was in heavy rotation on the radio, it had a high probability of selling...

 

[Chicken Sandwich]

Heavy rotation or power rotation is a term that applies to a list of songs that get the most airplay on a radio station. Songs in heavy rotation will be played many times in a 24-hour period.

Rotation (music) - Wikipedia, the free encyclopedia

 

[charliedeut]

Does this "rotation" mean "the song is played here and there in many music programs"? "rotation" usually reminds of something going around at an axis, or workers making shift.

is106
ex)Once upon a time, there was only one way to launch a hit album : radio. Nothing else reached as many people, as often. Once a song was in heavy rotation on the radio, it had a high probability of selling...

Hi keannu,

IMO, it means once it started being played once and again and again and again (that's what "heavy" implies here: very often), it was likely to sell a lot.

charliedeut