keannu
VIP Member
- Joined
- Dec 27, 2010
- Member Type
- Student or Learner
- Native Language
- Korean
- Home Country
- South Korea
- Current Location
- South Korea
Source : 2023, Korean SAT Reading Practice by Education Broadcasting System
Marketing aims to provide the consumer experience of ‘flow’ — a deep level of involvement and control that extends to total immersion in activities involving prosthetic objects, such that the experience of time slows.
When driving a car, flow is the feeling of oneness with the machine, which performs as if it were an extension of the body. When surfing on the Internet, it is the seamless sequence of responses facilitated by machine interactivity, being intrinsically enjoyable and accompanied by loss of self-consciousness.
Whilst marketers seek to link the consumer experience to feelings of empowerment and control, the realities of driving are traffic jams, road rage and the rising costs of motoring, not to mention the occasional accident. Surfers, too, can be overwhelmed, annoyed for passwords they cannot remember, irritated by the daily chore of removing spam from email, or coping with the consequences of spyware, cookies and viruses.
The fruits gained by maintaining the hit of flow provided by experiential consumption come at the price of the additional labour required to pay for it, by working at home without cutting back on work in the office. More seriously, those who bought into the consumer dream to sustain their hit of flow in the ‘good times’ now find themselves placed on a shifting cliff of debt.
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What does "hit of flow" mean here? flow is a technical term, meaning immersion in something.
Marketing aims to provide the consumer experience of ‘flow’ — a deep level of involvement and control that extends to total immersion in activities involving prosthetic objects, such that the experience of time slows.
When driving a car, flow is the feeling of oneness with the machine, which performs as if it were an extension of the body. When surfing on the Internet, it is the seamless sequence of responses facilitated by machine interactivity, being intrinsically enjoyable and accompanied by loss of self-consciousness.
Whilst marketers seek to link the consumer experience to feelings of empowerment and control, the realities of driving are traffic jams, road rage and the rising costs of motoring, not to mention the occasional accident. Surfers, too, can be overwhelmed, annoyed for passwords they cannot remember, irritated by the daily chore of removing spam from email, or coping with the consequences of spyware, cookies and viruses.
The fruits gained by maintaining the hit of flow provided by experiential consumption come at the price of the additional labour required to pay for it, by working at home without cutting back on work in the office. More seriously, those who bought into the consumer dream to sustain their hit of flow in the ‘good times’ now find themselves placed on a shifting cliff of debt.
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What does "hit of flow" mean here? flow is a technical term, meaning immersion in something.
