>>Why won't you put them here so that everybody can benefit?>>
ok. That's very nice of you ;-)) My questions often concers 'shades' of meaning between two similar expressions. Usually it is from a song or an advertisement. That is why I didn't want to bother all of you. I asked about a native speaker as I thought these are really similar expressions that only pepole who are British or American can recognize and tell the difference.
1. What's the difference between:
- I love it
- I'm loving it
2. What's the difference between:
- it ends here
- it ends up here
(Not a teacher)
If many of your questions will stem from lyrics/slogans, then you'll need to accept the answer of 'because that's the way the lyricist/marketing person wanted it'. Many song lyrics don't make any sense/have no meaning/are written to fit the rhyme/meter of the song. MArketing slogans might be intentionally different to catch people's attention.
'I'm lovin' it' was originally from a Justin Timberlake song.
Know you wan't to get down (Do you wanna get down)
You Do Deserve to get down (Do you wanna get down)
Youve Been workin hard all week (All Week)
Just Try'n to make ya money (Money)
Go Girl Now Shake ya booty (oooooo)
Im Lovin it, IM Lovin it
So, he's using the progressive form because he is currently loving the girl shaking her booty. No difference between 'I love it' and 'I'm loving it' at all. McDonald's probably just liked the 'ba ba ba ba ba... I'm lovin' it' tune.
'It ends here' can used to mean something ceases to happen at this point in time. Which contrasts with 'It ends up here' meaning 'it arrives here (place)'. For example:
'I've had enough of you cheating on me. Our marriage ends here.'
'This is hell. Everyone who is evil in their life ends up here.'
'It ends here' can also mean place, but it still means 'ceases to occur/exist/happen'. 'End up' means 'arrives'.