"Memejacking" - what does it mean?

[Solver]

Hello,
"Memejacking"
What does this mean?

Thank you!

 

[Barb_D]

Do you know what an Internet meme is?
Do you know what it means to "hijack" something?

 

[Solver]

yes, I do. Do you mean the process of "meme" creation?

 

[Barb_D]

I would guess it means taking an Internet meme and using it for your own purpose instead of the one it was originally intended for.

 

[Solver]

Now I see. Thank you!

 

[probus]

Meme, a term coined by Richard Dawkins, means an idea or thought that has acquired its own existence thanks to Internet. It will go on being copied (replicated) just as genes are. Therefore, in Dawkins' speculation, it should be subject to the same laws as genes: descent with modification, as Darwin put it. In other words, memes should evolve.

In that context the concept of memejacking is nonsensical.