blwings
Junior Member
- Joined
- Sep 16, 2020
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- Student or Learner
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- Korean
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- South Korea
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- South Korea
“It’s quite scary to think how these models can manipulate people’s behaviour,” he says. “With Cambridge Analytica the scandal was really about misuse of data. We’re not there yet, but when you have self-learning models that can automate that process, that automation puts it in a different category. We need to look at our value structures, so that when we use the technology we are using the tools to do things we want to do.”
This is from Richard Chataway's book The Behaviour Business, and I found this part is kind of confusing. Do bolded 'that process' and 'it' refer manipulating people’s behaviour?
This is from Richard Chataway's book The Behaviour Business, and I found this part is kind of confusing. Do bolded 'that process' and 'it' refer manipulating people’s behaviour?