What does "meme" mean?

NewHopeR · May 25, 2012

[h=1]Wade powers Heat past Pacers, into East finals[/h][h=3]By Jeff Zillgitt, USA TODAY[/h]

INDIANAPOLIS – Less than a week ago, the meme had Miami Heat guard Dwyane Wade run out of town for his poor play.

SoothingDave · May 25, 2012

A meme (

/ˈmiːm/; meem)[SUP][1][/SUP]) is "an idea, behavior or style that spreads from person to person within a culture."

People have taken to using this term where, in the past they might have said "the conventional wisdom," or simply "everyone thought."