the whole three-dollar ticket thing

[Vladv1]

‘I booked them into the Palladium,’ admits Doug Thaler. ‘Not because I thought AC/DC was punk. To me it wasn’t the Ramones. It was something else with a much harder edge than that. I just wanted to get them in front of as many people as possible at their first New York show and we did the whole three-dollar ticket thing with The Dictators and the Michael Stanley Band, who were also on the bill, getting the various different labels to underwrite it. Michael Kleffner was the one who booked them into CBGB’s.

Mick Wall, "Hell Ain't A Bad Place To Be".

What does the bolded mean in other words? Can't get it.

 

[SoothingDave]

It sounds like they would routinely run specials where you could see three bands for $3.