We want to meet them where they are

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GoodTaste

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Joined
Feb 19, 2016
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Chinese
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Increasingly, however, information is coming from new sources. Many physicians complement what they read in print or on the Web with other methods of learning. We want to meet them where they are and provide the same high quality of curated information in other media that we do in the Journal.

Source: New England Journal of Medicine Doubling Down on a Medical Medium

I understand "We want to meet them where they are" as "We want to satisfy what the physicians need according to their specialties". Am I on the right track?
 
No.

We want to get information about us to them in whatever media they use,
 
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